SCA has appointed Georg Schmundt-Thomas as its new president of the Global Hygiene Category. He will have global responsibility for SCA’s customer and consumer brands and innovation in the hygiene area.

Schmundt-Thomas will be a member of the Executive Management team and report to president and CEO Magnus Groth. He will assume his position on August 1, 2016.

Schmundt-Thomas has extensive experience from working in the Fast Moving Consumer Goods industry. He has worked for Procter & Gamble since 1992 where he held a number of senior positions in a variety of markets, categories and strategic functions, most recently as Duracell chief marketing officer and previously vice president and general manager Baby Care Latin America.
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’Georg Schmundt-Thomas will play an important role, as president of the Global Hygiene Category, and further strengthen our innovation and brand development ambitions to support the business. Georg’s international experience and profile, combined with a solid track record of developing world leading brand portfolios will be an asset to our organization,” says Groth.